🧾 TikTok Shop Self-Audit Checklist for Creators

1.     Content Strategy

•  I post at least 4–5 times per Day (or as much as I can)
• Clear lighting and no greasy Camera
•  I have a mix of different style videos
•  Most of my videos show the product in use (not just holding or talking)
•  I include social proof showing results, before/after’s, or happy customers when able
•  My first 3 seconds hook attention (movement, bold statement, curiosity)
•  I make sure my tonality is natural and relatable
• I’m not to close to the screen or to far away and I am in the middle of the screen
•  I end videos with clear CTAs 

2.    Analytics Review

•  I track top-performing videos weekly (Views, watch time, CTR)
• I retarget what is getting the most views or sales
•  I know which products drive the most conversions
•  I review Shop Analytics 
•  I check if my conversion rate is improving month to month

3.    Product Optimization

•  Product titles are keyword-rich and clear
•  I makes sure the products I promote are things I love and am educated on
•  I don’t just do what’s viral for everyone else but things I enjoy or want weather they have  no sales or high sales.
•  My top products have multiple video variations
•  I feature trending or seasonal products (especially around holidays)

4. Community & Engagement

•  I reply to comments 
•  I share customer reviews or reactions
•  I use trending sounds and hashtags consistently
• I do Video comment replies on top asked questions if any

5. Mindset & Growth

•  I stay consistent even when sales are slow
•  I test new formats instead of overhauling what already works
•  I focus on building trust and community, not just sales
•  I review this checklist monthly
• I know that things that work constantly are changing and it’s my job to learn and change with it as best I can
• I know I’m capable of success, and know that there will be low days and high days.
• If you are reading this know we are so proud of you and are so happy you are hear to learn and grow.